San Diego FC is revolutionizing sports retail by introducing an immersive retail experience that captivates and engages fans like never before. SDFC has transforming the Club’s official retail shop, Eighteen Threads, into an innovative and custom-designed experiential space.
Eighteen Threads includes a first-of-its-kind soccer simulator featuring high quality screens and cutting-edge software allowing fans to immerse themselves in real game situations. Additionally, the store offers a gamers’ lounge where fans have the opportunity to play video games online against their friends. The store also features a fan-focused customization station in partnership with Avery Denison for fans to be able to express their fandom through personalization by adding unique SDFC marks and art to their merchandise.
The name Eighteen Threads represents the weaving together of the 18 cities of San Diego County and the rich diversity of the city’s varied neighborhoods and communities. The store showcases the complete assortment of official SDFC merchandise, bringing the passion and pride of the team to fans in a brick-and-mortar setting and serve as a prematch meeting point for SDFC fans ahead of the Club’s matches at Snapdragon Stadium. In addition to the items available online, the store features exclusive items that can only be found in-store, giving fans a unique shopping experience in San Diego’s iconic Mission Valley Mall.
