San Diego FC is thrilled to announce the opening of Eighteen Threads, the Club’s official retail shop, on Sunday, November 19. The store, part of the first phase of the Club’s retail strategy leading through the holiday season, is located within the Mission Valley Mall at 1640 Camino Del Rio North Suite #337, San Diego, CA 92108, situated in close proximity to the Snapdragon Stadium, the future home of San Diego FC.
The name Eighteen Threads represents the weaving together of the 18 cities of San Diego County and the rich diversity of our varied neighborhoods and communities. The store will showcase the complete assortment of official San Diego FC merchandise, bringing the passion and pride of the team to fans in a brick-and-mortar setting. In addition to the items available online, the store will feature exclusive items that can only be found in-store, giving fans a unique shopping experience in San Diego’s iconic Mission Valley Mall.
To celebrate the opening of the new store, the Club will be offering 15% off store-wide to the general public and 25% off on select items to San Diego FC deposit holders on Black Friday (11/24) in-store and Cyber Monday (11/27) online. Placing a deposit before 12pm on Saturday, November 25 will guarantee access to 25% off on select items.
The store, spanning 1,900 square feet, will open its doors during regular mall hours, allowing fans ample opportunity to browse and purchase their favorite San Diego FC gear and interact with the Club. As part of its commitment to fan convenience, Eighteen Threads will serve as the official pick-up location for our digital store at EighteenThreads.com, streamlining the shopping experience for supporters.
“We are excited to bring Eighteen Threads to Mission Valley Mall and quickly create a space for our fans to get their favorite gear for the Holidays,” said Tom Penn, CEO, San Diego FC. “We were thrilled by the overwhelming interest in our merchandise at our brand launch and look forward to engaging with our fans and supporters in this central location.”
During last month’s San Diego FC Brand Reveal Festival, fans flocked to the Club’s merchandise tent to be the first to purchase official gear. In doing so, San Diego FC set a Major League Soccer record for fan-gear sales at a single event, surpassing MLS records in sales in just over two hours forcing the Club to shut down its online store due to overwhelming demand. This enthusiastic response underscores the blossoming connection between the Club and San Diego community, and Eighteen Threads aims to further enhance this connection through its physical presence and local collaborations.
Looking ahead, Eighteen Threads plans to expand its footprint in 2024, including a mobile retail experience, demonstrating a long-term commitment to serving the greater San Diego community.
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