What is San Diego?
It is the sea, the mountains, the cities, towns and neighborhoods. It is its very diverse communities and people. It is the surf, the outdoors, the hiking and the skating. It is the art, the fashion, the design and the music. It is entrepreneurs, the business people, the learners and the teachers. It is the fan.
San Diego is everything and nothing specific. San Diego is all of this, woven into one.
To find a deeper answer, we listened to the community. From football fans and people in all 18 communities of the San Diego, and from community leaders to local stakeholders and partners, we ran surveys, focus groups, and interviews. Their voices and ideas have been captured and helped us express this brand.
